Communication Tips (SERIES)
Tip #15. Focus
Messages that have multiple calls to action can be confusing for our audience. We can eliminate this confusion narrowing our focus on one call to action at a time. Be mindful of those things that can remove focus from the main objective of our communication.
Common Distractors:
- Large, prominent logo
- Footnotes of references
- Supporting information (put this in an appendix)
Even if one of our objectives is to increase the visibility of our credibility, we must be careful not to let this objective overpower our other communication objectives.
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