- Sales/Marketing
- HR
- Operations
- Technology
- Finance/Admin
What's Missing?
Most companies, however, miss the role that I call the “Creative Thinker”. This is a responsibility that goes to someone that is curious and can ponder and think outside of ordinary thought lines. They are usually the person or team that the CEO delegates R&D projects to. Here is a sample of what this role would play in a company:
- The company wants to expand its offerings by exploring different opportunities. The Creative Thinker researches the market, assesses the opportunity and provides a report to the executive team on their findings.
- The company wants to improve one of its processes. The CreativeThinker can research the dangers of keeping things as is, assess the opportunities for improvement, and provide a report to the executive team on their findings, without the bias of having to execute the changes.
- The sales team wants to present its offerings to a potential client.The Creative Thinker can demonstrate expertise in an area of focus without pushing the services offered. This unbiased expertise presented strengthens the presentation.
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