My Process to Develop Organizational Clarity

I believe organizational clarity is necessary for a company to enjoy long term success. Early on, I
handled many of the responsibilities of my company, so clarity was not an issue. As my company
grew, I found myself frustrated with decisions that were being made, because they did not align
with our goals, and this compelled me to believe I needed to have my hands in everything.
Unfortunately, this approach does not scale. Realizing the challenges I faced were because of my
own actions, I started working on developing an approach to my business where I would not have
frustrations due to lack of clarity. Here is my blueprint for success.

Laying the Foundation
The purpose of the first phase of building my company was to set the right foundation to build on.
The steps included:

1. Defining the purpose of why we were in business
2. Establishing our core values
3. Determining out current mission/goals
4. Building a strategy to meet these goals

This helped articulate who we are and where we wanted to go. This self examination helped us
become self aware, a critical component to establishing clarity.

Building the Structure
Once the base was set, I needed to establish a structure that would meet the items established in
the foundation.

1. Building the organizational chart
2. Establishing key performance indicators “KPI’s”
3. Establishing business processes

This is the “how” of our company. This is our structure that keeps us clearly focused on where we
are trying to go, with consistency and order.

Adding the Reinforcements
The right base and structure created the framework. These reinforcements intertwined with the
foundation and structure, strengthened the company.

1. Policy
2. Meeting Structure
3. Internal Communications
4. External Communications
5. Hiring
6. Training
7. Improvement Initiatives
8. Performance Reviews

These items strengthen the company. Hiring is an example of this. Once we knew what our
foundation and structure were, we were able to establish the traits and skills required to help us
achieve our goals.